Marques Brownlee (MKBHD): How Tech Reviews Built a Media Brand
Explore how a tech enthusiast transformed a simple YouTube channel into a multimillion-dollar media brand through authenticity and strategic growth.
Marques Brownlee, also known as MKBHD, turned his passion for tech into a YouTube empire with over 19 million subscribers and 4.3 billion views. Starting in 2008 with a simple laptop remote review, he grew his channel by focusing on authenticity, consistency, and quality. Today, MKBHD generates an estimated $13.9M–$17.3M annually through ad revenue, sponsorships, merchandise, and other ventures. His journey offers key lessons for creators:
- Start Small: He began with basic equipment and a focus on helpful content.
- Consistency Matters: Uploaded nearly 300 videos in his first year.
- Diversify Income: Combines YouTube ads, brand deals, affiliate links, and merchandise.
- Stay Transparent: Refuses paid reviews and prioritizes honesty.
MKBHD’s success is a blueprint for building a lasting brand through passion, dedication, and trust.
The Full Story of MKBHD
Content Creation Methods
MKBHD sets the standard for tech reviews with a process that blends meticulous research, thoughtful planning, and high production quality. His content consistently resonates with audiences by being both informative and visually engaging.
Writing Clear Tech Reviews
Marques's ability to simplify complex technology while maintaining depth is a cornerstone of his success. He scripts about 98% of his on-camera dialogue, ensuring his videos cater to both tech enthusiasts and those making purchase decisions.
His scripting process is highly organized:
- Research and Note-Taking: Marques begins by gathering information and jotting down notes in Google Keep. Once the research is complete, he transfers the final script to Google Drive. His team rigorously fact-checks every detail to ensure accuracy.
- Script Structure: On-camera dialogue is written in bold, while B-roll cues are left unbolded. Each section is packed with contextual information to back up his insights.
"I want to be able to say as many useful things as possible in as short a time as possible, so I end up basically scripting the entire video." - Marques Brownlee
This detailed scripting process lays the groundwork for a polished and professional production.
Video Production Setup
Marques's studio setup is a testament to his dedication to quality. Every piece of equipment is chosen to achieve professional-grade results:
| Equipment Type | Specific Tools |
|---|---|
| Primary Lenses | Sigma 24-35mm, Zeiss Otus 55mm, Canon 100mm macro |
| Software | DaVinci Resolve for editing |
| Auxiliary Tools | Google Drive for script organization |
| Effects | MotionVFX plugins for Final Cut Pro |
He prioritizes realistic lighting and incorporates outdoor settings to showcase products in relatable scenarios.
After filming, the raw footage undergoes a meticulous editing process to ensure the final product is both informative and visually appealing.
Video Editing Techniques
MKBHD's editing approach strikes a balance between technical detail and accessibility. He carefully paces his videos, incorporates visual context, and ensures a smooth flow of information to keep viewers engaged. B-roll footage is used strategically to clarify concepts, making even the most technical details easy to understand.
This method aligns with industry trends: 94% of viewers watch explainer videos to learn about products, and 84% base purchasing decisions on brand videos.
"Transparency is non-negotiable. We don't secretly take money from anyone. Ever."
Through these techniques, Marques consistently delivers tech reviews that are precise, clear, and trustworthy, solidifying his reputation as a leader in the field.
Income Sources
MKBHD generates an estimated $13.9M–$17.3M annually through a variety of income streams.
Brand Deals and Sponsorships
Brand collaborations account for 50% of MKBHD's revenue, while YouTube AdSense contributes another 40%. Marques Brownlee is selective about partnerships, turning down most PR requests to maintain his credibility.
"I negotiate the rate. The contract is usually built by my agent... But at the end of the day, if you could see the amount of stuff we say no to - it's just like a constant flow of, 'We want to be on the channel. We want to be in a video' - to find the stuff that really makes sense. And then, that's just me going, 'Let's see how we can make this work best.'" – Marques Brownlee
His sponsorship strategy is built on a few key principles:
- Collaborating only with brands that align with his values
- Retaining full creative control over content
- Being transparent about sponsorships
- Prioritizing long-term, strategic partnerships
Sean Frank, CEO of Ridge, shared insights on their partnership with MKBHD: "We're like a perfect tech adjacent category. We have a ton of design experience, manufacturing experience. But at the same time, it can complement what [Marques] does and not encroach across any boundaries."
Product Links and Sales
MKBHD also taps into multiple revenue streams beyond sponsorships:
| Revenue Stream | Description | Impact |
|---|---|---|
| YouTube Ad Revenue | Earnings from video monetization | $710.9K–$887.7K per month |
| Merchandise Sales | Custom MKBHD-branded products | Contributes to an estimated $45M net worth |
| Affiliate Marketing | Commissions from product recommendations | Adds to overall income |
| Content Expansion | Waveform podcast and Autofocus content | Opens new revenue channels |
These diversified income sources ensure financial stability and continued growth.
Channel Funding with Fundmates
In addition to traditional monetization, MKBHD leverages funding models like Fundmates, which provide creators with financial support while preserving their creative freedom. Key features of Fundmates include:
- Upfront capital ranging from $30,000 to $1M
- Short-term contracts lasting 6–24 months
- Revenue sharing tied to AdSense earnings
- Support services, including video editors and YouTube experts
Creators using Fundmates often experience growth of 30–60% within 4–6 months.
"They're not just helping you on the funding side, they're helping you as a PARTNER to legitimately help you succeed" – Nick Nimmin
Growing a Loyal Audience
Marques Brownlee, better known as MKBHD, has built an audience of over 19.6 million subscribers and racked up more than 4.3 billion views. His success isn’t just about producing great content - it’s about fostering engagement and keeping viewers coming back for more.
Regular Upload Schedule
One of MKBHD’s key strategies is sticking to a consistent upload schedule that keeps his audience engaged. This approach isn’t just about timing; it’s about creating a rhythm that viewers can rely on. Here’s how he does it:
| Content Strategy | Implementation | Impact |
|---|---|---|
| Upload Frequency | Regularly scheduled uploads | Signals active engagement to YouTube |
| Timing | Predictable upload days and times | Builds anticipation and loyalty |
| Content Mix | Diverse topics like tech reviews, comparisons, and Q&As | Appeals to a wide range of interests |
| Quality Control | Focus on high production values | Encourages subscriber retention |
"I want to make videos that I would want to watch, and that sort of stepped into I want to make a channel that I would want to subscribe to. So that sort of incorporates things like upload frequency." - Marques Brownlee
This consistent scheduling not only aligns with YouTube’s recommendation algorithm - responsible for 70% of views on the platform - but also builds trust with his audience. By ensuring a steady stream of high-quality content, MKBHD keeps his channel both relevant and visible to new and returning viewers.
Viewer Communication
Marques doesn’t just post videos - he actively engages with his audience, which has led to over 80% of the comments on his channel being positive or neutral. His approach to communication is all about transparency and connection.
Direct Engagement
- Replies to viewer comments to foster interaction.
- Uses feedback to shape future content.
- Encourages open discussions within his community.
Content Transparency
- Simplifies complex tech topics to make them accessible.
- Delivers honest, no-nonsense reviews.
- Shares personal interests, adding a relatable touch.
"So the main driver is what do we want to watch? OK, literally make what we want to exist in the world...chances are, if you think it's a good video idea and you can package it well, it's probably a good video." - Marques Brownlee
Monthly Q&A sessions take this connection a step further. By addressing non-tech topics - like sharing his favorite Spotify playlists - Brownlee creates a more personal bond with his viewers.
"I stay responsible by staying truthful... So I try to just give the whole truth, and then nothing but the truth. And if that's helpful for a company, then that means they made a good product."
This open, honest approach makes his audience feel valued and keeps them coming back for more.
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Business Expansion
Marques Brownlee has taken his expertise and audience trust to new heights, transitioning from a tech reviewer to a media entrepreneur by branching into ventures that align with his passion and skills.
Additional YouTube Channels
Marques has strategically expanded his YouTube presence, creating channels that explore new niches while maintaining the high standards his audience expects:
| Channel | Launch Date | Focus | Key Achievement |
|---|---|---|---|
| Auto Focus | - | Automotive content | Surpassed 1M subscribers |
| Waveform | 2019 | Tech industry podcast | Available in video and audio |
| MKBHD Clips | 2021 | Informal, diverse content | Introduced new faces and formats |
"We're making a weekly podcast now and we're planning to start a couple of new YouTube channels this year." – Marques Brownlee
This multi-channel strategy allows Marques to connect with different audience segments while staying true to his tech-centric roots. It has also significantly diversified his income streams, reducing reliance on AdSense (now 30% of revenue) and increasing sponsorships to 60%, with the remaining 10% coming from other ventures. This diversification has opened up opportunities for deeper, more strategic partnerships with brands.
Brand Collaborations
Marques focuses on partnerships that are built on shared values and long-term collaboration. A standout example is his work with Ridge:
Ridge Partnership (2024)
- Appointed as Chief Creative Partner and board member
- Acquired an equity stake in the company
- Contributed directly to product development and strategy
- Helped the company achieve 40% year-over-year growth
"This opportunity allows me to influence a company I trust and use daily." – Marques Brownlee
Marques also ventures into direct product collaborations and investments. Notable examples include his stakes in tech companies like Opal and Riverside.FM, as well as his partnership with Atoms to create the M251 sneaker.
Ridge CEO Sean Frank summed up why this collaboration works so well:
"Instead of paying an A-list celebrity to come do 2 photoshoots a year, I would rather use that money to hire someone who can help shape the brand. Someone with a POV. With a skill they can teach us. Who actually is invested in our success."
These collaborations reflect Marques' thoughtful approach to business - working only with brands and projects that align with his values and allow him to contribute meaningfully.
Tips for New Creators
Drawing inspiration from MKBHD's journey, here's a practical guide for those starting out in content creation.
Investing in Good Equipment
Starting out doesn't mean breaking the bank. Marques Brownlee began his career in 2009 with nothing more than a laptop's media-center remote. The key is to focus on the essentials that deliver quality without overspending.
Here’s a quick guide to basic gear:
| Equipment Type | Suggested Option | Cost | Purpose |
|---|---|---|---|
| Audio | Boya BY-MM1 Microphone | $29.99 | Clear sound recording |
| Video Editing | Filmora (Annual) | $49.90 | Professional editing |
| Stability | Basic Tripod | $30-50 | Steady footage |
| Mobile Editing | LumaFusion App | $29.99 | Editing on the go |
"In general, it's best to use what you have and just get started. The strategy at its core has always been to make what I want to watch. It wouldn't even matter if you had the best gear because you would be interested in talking about it either way." - Marques Brownlee
The takeaway? Start with what you have, upgrade as you grow, and focus on creating content you’re passionate about.
Multiple Income Streams
One of the secrets to MKBHD's success is diversifying income sources. Relying on a single revenue stream can be risky, so it’s worth exploring various options to ensure stability. Here are some popular ways creators generate income:
- AdSense revenue: Earn from ads displayed on your videos.
- Channel memberships: Offer exclusive perks to subscribers.
- Super Chat: Monetize live streams with viewer donations.
- YouTube Premium revenue: Share in revenue from premium subscribers.
- Merchandise: Sell branded products through YouTube’s merch shelf.
- Brand sponsorships: Partner with companies for sponsored content.
- Affiliate marketing: Earn commissions by promoting products.
- Product collaborations: Launch co-branded products with partners.
- Crowdfunding: Platforms like Fundmates allow fans to support your channel directly.
Diversifying your income not only provides financial security but also allows you to experiment and grow creatively. Staying updated on platform trends is equally important to stay relevant.
Platform Changes
YouTube is constantly evolving, and creators who adapt to these changes are more likely to thrive. Once you’ve established multiple income streams, keeping up with new features and trends can help you grow further.
Here’s what’s happening on YouTube right now:
- YouTube Shorts: These short clips rack up 70 billion daily views.
- TV as a Viewing Device: In the U.S., TV has become the primary way people watch YouTube.
- New Viewer Discovery: 20% of new viewers find channels through Shorts.
- Subscriber Sources: 96% of subscribers come from longer videos.
"Although shorts content has taken over our social media feeds, what's always worked for my educational channels is long-form content (average 10 minutes). I've also found that long-format content attracts more warm leads to my business than shorts, which are more superficial." - Gabby Wallace
Long-form videos (around 10 minutes) remain a powerful way to engage audiences. To succeed, focus on:
- Balancing short-form and long-form content
- Optimizing videos for TV viewing
- Using analytics to guide your strategy
- Building authentic connections with your audience
- Adjusting to algorithm updates
With the influencer industry projected to hit $500 billion by 2027, creators who can adapt while maintaining quality and audience trust have a promising future ahead.
Conclusion: Building a YouTube Brand
MKBHD's rise from a tech enthusiast to a media giant highlights how creating quality content and genuinely connecting with an audience can establish a lasting brand. His channel's impressive growth didn't happen by chance - it stemmed from deliberate decisions and unwavering principles.
At the heart of his success are three key pillars:
| Success Pillar | Key Components | Impact |
|---|---|---|
| Content Quality | High-production value, detailed reviews | Builds authority and trust |
| Consistency | 2-3 uploads per week, attracting 9,000+ new subscribers daily | Strengthens algorithmic visibility and audience loyalty |
| Brand Identity | Clear focus on tech, honest reviews | Fosters long-term viewer connections |
This strategy of prioritizing expertise over fleeting trends reflects his guiding philosophy:
"What I've always said, and what I hope, is that if you are speaking the truth, that it should never result in any punishment or cut off. If it does, you look a lot like the good guy in that situation. Ideally your audience can see that you're telling the truth, and that you're accepting the consequences that come with telling the truth." - Marques Brownlee
MKBHD's evolution from tech reviewer to brand owner demonstrates thoughtful growth. Collaborations with companies like Ridge illustrate how he has expanded his reach while staying true to his values. By diversifying his income through AdSense, sponsorships, merchandise, and partnerships, he has built a sustainable model that keeps his authenticity intact.
FAQs
How did Marques Brownlee (MKBHD) grow his YouTube channel with basic equipment?
Marques Brownlee, widely recognized as MKBHD, began his YouTube career with nothing more than a basic webcam. What set him apart early on wasn’t flashy production but his focus on clear, engaging content and an undeniable passion for technology. His ability to explain complex concepts in a simple, relatable way resonated with viewers, creating a connection that outweighed any limitations in production quality.
As his channel grew, Marques honed his craft - taking feedback, practicing relentlessly, and upgrading his equipment gradually. His advice to aspiring creators? Start with what you have, choose topics you’re genuinely passionate about, and aim for steady improvement. This mindset doesn’t just attract an audience; it’s the key to building a lasting and recognizable personal brand.
How does Marques Brownlee (MKBHD) stay transparent and credible in his tech reviews?
Marques Brownlee, widely known as MKBHD, has earned trust and respect by offering honest, unbiased reviews of tech products. He’s upfront about sponsorships or partnerships, making it clear to his audience if there are any external influences on his content. This transparency helps viewers feel confident in his insights.
Another key to his credibility is his dedication to top-notch production quality. His videos are not only visually impressive but also deeply researched and packed with valuable details. On top of that, Marques takes the time to engage with his audience through Q&A sessions and actively listens to their feedback. This two-way interaction strengthens his bond with viewers and cements his position as a reliable and approachable voice in the tech world.
How does Marques Brownlee (MKBHD) generate multiple income streams to grow his brand and maintain financial stability?
Marques Brownlee, widely known as MKBHD, secures his financial success by tapping into multiple income streams. His revenue sources include YouTube ad earnings, brand sponsorships, affiliate marketing, merchandise sales, and even his own app. This diversified approach ensures he's not overly dependent on one platform and allows him to seize opportunities across various channels.
A large chunk of his income comes from YouTube and high-profile brand collaborations, while his merchandise and exclusive ventures add extra layers of revenue. By prioritizing strategic partnerships and offering unique products, Marques has established a flourishing media brand that continues to expand steadily.